Increasing brand awareness
A creative collaborator, Arianna’s work is key to the firm’s marketing and business development efforts; she helps Grand Wealth maintain its identity as a high-touch wealth management firm specializing in personal connections. "I love the dynamics here. We collaborate as a team to help strengthen Grand Wealth’s already stellar reputation in the community,” shares Arianna.
Rising to the challenge
Arianna meets each of her goals at the firm with ease and is not afraid of a challenge. For example, she joined the firm in December 2020, when business was anything but usual during COVID-19. She dove into her new role and made an immediate impact by developing strong workflows for tracking data and building essential content for the firm’s marketing and retention strategies.
Before joining Grand Wealth, Arianna gained experience in multiple marketing roles, such as a marketing coordinator in the luxury carpet industry and the co-marketing chair for Yassou!, Grand Rapids’ local Greek cultural festival.
Arianna earned her undergraduate degree in advertising and public relations from Grand Valley State University and is skilled in community development.
Building vital client relationships
Fostering meaningful relationships with Grand Wealth’s clients is a top priority for Arianna. Passionate about culture and camaraderie, she plans client and staff networking events and celebrations.
“I love helping to build our Grand Wealth brand and making our deliverables meaningful to clients, whether it's supporting advisors’ written content or assisting in hosting an event. I want our clients and prospects to feel like they are getting a high level of care throughout their whole client journey.”
Outside the office, Arianna loves to participate in her neighborhood’s vibrant arts and music community. Her love of the arts was formed at an early age while dancing with the Grand Rapids Ballet Company. Today, she is often seen accompanied by her yellow lab Hank, downtown’s self-appointed canine ambassador.