Jeffrey S. Williams


Senior Financial Advisor, Managing Principal


Launching his financial career in 1986, Jeff founded Grand Wealth Management in 2004 to help people make smart decisions about their money. As an advisor who thrives on tending to details that others may gloss over, Jeff keeps a close eye on both the particulars as well as the broad view to address families’ most stubborn financial complexities.

“Early in my career, I was drawn in by how effective a multi-disciplined approach can be in managing clients’ tax, financial planning and investment management requirements,” says Jeff. “The more technical the financial challenge, the more interested I become in ‘solving the puzzle.’”

Prior to founding Grand Wealth Management, Jeff was a principal with Ernst & Young for 18 years. He served as director of Personal Financial Counseling Services for the firm’s West Michigan practice, and director of Investment Advisory Services for the Lake Michigan Area (including Chicago). In this capacity, Jeff oversaw more than $475 million of client investments.

A seasoned financial planner, tax professional and investment manager, Jeff is regularly quoted in local and regional media. He also has been a guest speaker for statewide groups including the Michigan Association of Certified Public Accountants, the Western Michigan Estate Planning Council and the Estate Planning Council of Northern Michigan.

As he and his wife transition into the “empty nest” phase of their lives, Jeff still enjoys spending time with family, as well as traveling and improving on his golf game.


Master of Science in Taxation, Grand Valley State University

Bachelor of Arts in Accounting, Michigan State University

Professional Certifications


Certified Public Accountant (CPA) with a Personal Financial Specialist (PFS) credential

Certified Investment Management Analyst (CIMA®)

Accredited Investment Fiduciary (AIF®)


Areas of Focus

Business Owners

Business Transition

Executives and Professionals

Multi-Generational Wealth Transfer

Community Involvement

Brio Living Services (Finance and Audit Committee)

Economic Club of Grand Rapids

Egypt Valley Country Club (Finance Committee)

Grand Rapids Chamber of Commerce

UMRC-Porter Hills Foundation (Investment Committee Chair)

Western Michigan Estate Planning Council (Past President)